Wednesday, February 27, 2008

New Google Adsense Policy Change!!!

Google Adsense policy has changed. The announce about it here. you can also see it when you login to your account. So what has changed it in?

The most common change in the policy is that most instances of “Website(s)” is changed to “Property(ies)” to take care of the new Adsense avenues like gadgets. The second major change is the privacy policy where you need to have a privacy policy on your site which need to mention about cookies.

Here are the other changes (other than the mentioned above):

In Point one:

Program is subject to Google prior approval

is changed to

Program is subject to Google’s prior approval

and

located at https://www.google.com/adsense/policies, or such other URL as Google may provide from time to time

is changed to

located at https://www.google.com/adsense/policies, and/or such other URL as Google may provide from time to time

and

By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve third party and/or Google provided advertisements (such Google-served advertisements, collectively, “Ads”), related Google queries and/or Ad search box(es) (collectively, “Links”), Google Web and/or Site Search Results (collectively, “Search Results”), and/or Google referral Ads (“Referral Buttons”) in connection with the Web site(s) that You designate and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a “Site”). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Site will also mean feeds distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail).

is changed to (read it, it is important. About privacy and cookies):

By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve (a) third party and/or Google provided advertisements and/or other content (such third party provided advertisements, Google provided advertisements and other content, collectively, “Ads”), provided, however, that if Google serves non-compensated content, You will have the ability to opt out of receiving such content as part of the Program, (b) related Google queries and/or Ad search box(es) (collectively, “Links”), (c) Google Web and/or Site search results (collectively, “Search Results”), and/or (d) Google referral Ads (”Referral Buttons”), each in connection with the Web site(s), media player(s), video content and/or mobile content that You designate, or such other properties expressly authorized in writing by Google (including by electronic mail) (such other properties, “Other Properties”), and the Atom, RSS, or other feeds distributed through such Web site(s) , media player(s), video content, mobile content and/or Other Properties (each such Web site, media player, video content, mobile content, Other Property or feed, a “Property”). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Property will also mean feeds and media players distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail). In some circumstances expressly authorized in writing by Google (including by electronic mail), You may enroll in the Program and create an account for the sole purpose of receiving payment from Google, and not, for purposes of clarification, for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property. If, however, You subsequently use your Account to participate in the Program (i.e. for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property), then such use of the Program will be governed by the terms of this Agreement. You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

in point 2 a new block is added for video ads:

AdSense for Video. If you have elected to use AdSense for Video, Your participation is subject to your continued compliance with the AdSense for Video Program policies located at http://adsense.google.com/support/bin/answer.py?answer=73987 or the URL as Google may provide from time to time. All Ads (including Ads served in response to end user clicks on and queries entered into Links, if any) shall be (1) grouped by Google and displayed with Links (where applicable) to end users of the Property(ies) as Ad Unit(s) or (2) pre-, post- or interstitial roll in connection with third party video content, in each case in standard formats as offered generally by Google from time to time, as may be further described in the applicable policies. You acknowledge and agree that the Ads will be displayed on the Property in a video format approved by Google, and that such Ads: (i) shall only be displayed in connection with the Property(ies) and non-advertisement video content (collectively “Video Media”), all of which is subject to review and approval by Google in its discretion at any time; and (ii) shall only be requested in connection with end user initiated Video Media. In addition, You agree that You may only display one (1) Ad Unit within Your media player at any single time, unless otherwise approved by Google in writing.

in point 2, in the section “Adsense for content”, following is deleted:

In addition, You agree that while You may display more than one (1) Ad Unit on each Site Web page, You shall not display any Ad Unit on a page that contains Ads associated with another Google AdSense customer (e.g., Your Web hosting company), unless authorized to do so by Google.

in point 2 again, following is deleted:

Each Web page(s) that contains a Referral Button must also contain other content related to Your Site.

And in point 2 again:

End users who click on a Referral Button will be directed to a Web page hosted by Google (“Referral Page”), the format, look and feel of which may be modified by Google from time to time.

is replaced by:

End users who click on a Referral Button will be directed to a Web page that may be hosted by Google (”Referral Page”), and the format, look and feel of those Web pages hosted by Google may be modified by Google from time to time.

Does it means that referral buttons can be put on pages without any content?

in point 2 again, in general section:

General. You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, Search Box, or Referral Button is displayed (a “Serviced Page”) any advertisement(s) that an end user of Your Site(s) would reasonably confuse with a Google advertisement or otherwise associate with Google.

is replaced by:

General; Serviced Pages; Filtering; Beta Features. You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, Search Box, or Referral Button is displayed (a “Serviced Page”) any advertisement(s) or content that an end user of Your Property(ies) would reasonably confuse with a Google advertisement or otherwise associate with Google.

Following is deleted in point 2:

If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s). If You have elected to receive Search Results on any Site(s), You agree that Google will be the exclusive provider of Internet search services on such Site(s).

Does that mean we can have other ads like yahoo publisher ads on the site?

Following is also deleted from point 2:

Each Web page(s) that contains a Search Box must also contain other content related to Your Site.

Does that mean we can have search boxes on page which does not have any content?

Also from point 2 this is deleted:

You agree that while You may display more than one (1) Ad Unit on each Site Web page, You shall not display any Ad Unit on a page that contains Ads associated with another Google AdSense customer (e.g., Your Web hosting company), unless authorized to do so by Google.

Does this mean we can display two different publishers banners on the same page?

Following:

If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s). If You have elected to receive Search Results on any Site(s), You agree that Google will be the exclusive provider of Internet search services on such Site(s). Certain Google services available as part of the Program may contain filtering capability, such as SafeSearch or AdSafe, that You may access through Your account. However, if You elect to enable any such filters, You acknowledge and agree that: (i) it is Your responsibility to enable such features in accordance with the specifications provided by Google, and (ii) Google does not and cannot commit that all results (including Ads, Links and Search Results) will be limited to results elected by enabling such filter(s). Google may also include in certain services features which are unsupported under Google’s then current technical documentation. Such features are provided “as is” and Your use of them shall be undertaken solely at Your own risk.

is replaced by:

Certain Google services available as part of the Program may contain filtering capability, such as SafeSearch or AdSafe, that You may access through Your account. However, if You elect to enable any such filters, You acknowledge and agree that: (i) it is Your responsibility to enable such features in accordance with the specifications provided by Google, and (ii) Google does not and cannot commit that all results (including Ads, Links and Search Results) will be limited to results elected by enabling such filter(s). Some Program features are identified as “Beta” or otherwise unsupported (”Beta Features”). To the fullest extent permitted by law, Beta Features are provided “as is” and at Your option and risk. You shall not disclose to any third party any information from Beta Features, existence of non-public Beta Features or access to Beta Features.

In point 5:

Referral Button through any automated, deceptive, fraudulent or other invalid means

is replaced by:

Referral Button (including without limitation by clicking on “play” for any video Ad)through any automated, deceptive, fraudulent or other invalid means

Again, in point 5 ( A BIG CHANGE):

(v) display any Ad(s), Link(s), or Referral Button(s) on any error page, on any registration or “thank you” page (e.g., a page that thanks a user after he/she has registered with the applicable Web site), on any chat page, in any email, or on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content;

is replaced by:

(v) display any Ad(s), Link(s), or Referral Button(s) on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content;

Does this mean we can have ads on all these types of pages?

In point 8 following is added:

In addition, for the avoidance of doubt, Google does not guarantee the Program will be operable at all times or during any down time (i) caused by outages to any public Internet backbones, networks or servers, (ii) caused by any failures of Your equipment, systems or local access services, (iii) for previously scheduled maintenance or (iv) relating to events beyond Google’s (or its wholly owned subsidiaries’) control such as strikes, riots, insurrection, fires, floods, explosions, war, governmental action, labor conditions, earthquakes, natural disasters, or interruptions in Internet services to an area where Google (or its wholly owned subsidiaries) or Your servers are located or co-located.

In point 9:

AND SEARCH RESULTS ARE BASED ON NON-GOOGLE CONTENT, GOOGLE SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF SUCH ADS, LINKS, AND SEARCH RESULTS.

is replaced by:

AND SEARCH RESULTS ARE BASED ON OR DISPLAYED IN CONNECTION WITH NON-GOOGLE CONTENT, GOOGLE SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF SUCH ADS, LINKS, AND SEARCH RESULTS.

In point 11:

You shall receive a payment related to the number of valid clicks on Ads, valid impressions of Ads, and/or valid completions of Referral Events initiated through Referral Buttons displayed in connection with Your Site(s), in each case as determined by Google for its participants in the Program

is replaced by:

You shall receive a payment related to the number of valid clicks on Ads, the number of valid impressions of Ads, the number of valid completions of Referral Events initiated through Referral Buttons displayed in connection with Your Property(ies) in each case as determined by Google for its participants in the Program.

and following is removed:

(d) Google advertisements for its own products and/or services (excluding payments based on completed Referral Events);

and

You are solely responsible for providing and maintaining accurate contact and payment information associated with Your account

is replaced by:

You are solely responsible for providing and maintaining accurate address and other contact information as well as payment information associated with Your account

Following is added in point 11:

From time to time Google may be holding funds, payments and other amounts due to You in connection with the AdSense Program. You acknowledge and agree that Google may, without further notice to You, contribute to a charitable organization selected by Google all funds, payments and other amounts related to the AdSense Program that are held by Google and that are due to you (if any), but which Google is unable to pay or deliver to You because Your account is Inactive (as defined below). “Inactive” means that, based on Google’s records: (a) for a period of two (2) years or more You have not logged into your account or accepted funds, payments or other amounts that Google has attempted to pay or deliver to You, and (b) Google has been unable to reach You, or has not received adequate payment instructions from You, after contacting You at the address shown in Google’s records.

in point 13, following is added:

In addition, to the extent that Your Site is a media player (1) You represent and warrant that You have a valid license to use and distribute such media player (including all content therein, including without limitation any Ads or Ad Units) for the purposes of this Agreement and the Program; and (2) You shall ensure that any media player(s) that constitute the Site shall comply with the terms and conditions set forth herein.

in point 15:

including Google’s ad serving technology, search technology, referral technology, and Brand Features, and excluding items licensed by Google from third parties

is replaced by:

including Google’s ad serving technology, search technology, referral technology, and Brand Features, including implied licenses, and excluding items licensed by Google from third parties and excluding any third party media player that may comprise the Property

in point 17, following is deleted:

Any dispute or claim arising out of or in connection with this Agreement shall be adjudicated in Santa Clara County , California .

and following is added in point 17:

The parties agree that they will try in good faith to settle within thirty (30) days any dispute relating to this Agreement (”Dispute”). If the Dispute is not resolved within thirty (30) days after such Dispute arose, the Dispute must be resolved by arbitration. The arbitration will be submitted to the International Centre for Dispute Resolution of the American Arbitration Association (”AAA”) and conducted in accordance with the Expedited Commercial Rules of the AAA in force as of the date of this Agreement (”Rules”). There will be one arbitrator selected by mutual agreement of the parties. The arbitration will be conducted in English and the place of arbitration will be in Santa Clara County, California, USA. Either party may, without waiving any remedy under this Agreement, apply to any court having jurisdiction for any interim, provisional or injunctive relief necessary to protect the rights or property of that party until the arbitration award is rendered or the Dispute is otherwise resolved. Any decision rendered by the arbitral tribunal will be final and binding on the parties, and judgment thereon may be entered by any court of competent jurisdiction. The arbitral tribunal will be empowered to order equitable or injunctive relief consistent with the remedies and limitations set forth in this Agreement. The parties agree that all arbitral proceedings conducted pursuant to this Section, including the existence of any arbitral proceedings and information disclosed in the course of such arbitral proceedings, will be considered confidential information not to be disclosed to third paries. The parties may, however, disclose such information to an appropriate court under confidentiality restrictions, as is necessary to seek enforcement of any award rendered by the arbitral tribunal or to seek any relief permitted under the terms hereof.

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