Saturday, May 24, 2008

Third Party Ads on Google Adsense publishers

ust announced that third-party ads can now advertise in the Google content network. What this means is that Google Adsense now accepts display ads served from qualified third-party vendors. So that advertisers who uses OpenX or Pubmatic can now advertise in the Adsense publishers pool. This is great news for us bloggers since we may attract top brand AdWords advertisers who use third parties to create and manage their online campaigns to maybe advertise with us.

Initially, Google is saying that it will be accepting third-party ads in English only, but hopes to expand it to other languages soon. To allow third-party ads on your site, you should optimize your site to allow third-party ads.

Here's 3 Steps to Optimize your Site to allow Third-Party Ads:

1. Opt into image ads - Currently, third-party ads are only available in image or Flash, so they won't appear in text-only ad units.

2. Enable advertisers to target your AdSense channels - Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.

3. Opt into placement targeting - Placement targeting will allow advertisers to target their ads specifically to your site.

Google Adsense guarantees that following these steps will enable your site to accept third-party ads. However, it can't guarantee where or when third-party ads will appear on your site. Since, it is still in it's infancy stage, expect it to slowly but surely be a robust and successful advertising scheme that Google Adsense is known for.

post ur comments will u try thrid party ads with google adsense?


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