Showing posts with label Basics. Show all posts
Showing posts with label Basics. Show all posts

Thursday, May 22, 2008

What Is Google Smart Pricing?

Google Smart Pricing system is designed to help AdWords advertisers to improve their return on investment (ROI). Google smart pricing system is basically a system that will adjust contextual click costs for Adwords advertisers automatically based on a set of values. Google does not disclose much about the values it uses for its smart pricing system. The mechanism of smart pricing system remains largely undisclosed.

However, Google has revealed the factors that it uses to price an ad. These factors are as follows:

* The advertiser's bid
* The quality of the ad
* The other ads competing for the space
* The start or end of an ad campaign
* Other advertiser fluctuations

Google will also take into account the following factors when it determines the price of an ad:

* The keywords or concepts that trigger the ad
* The type of site on which the ad was served and clicked
* Conversion rate of advertiser AdWords advertising campaign

Google recognizes that clicks from its content network have different values. It constantly analyzes the origin of a click. The more relevant of the site which the ad was served and clicked to the AdSense ad, the more value it is for a click.

Google provide a tool that can track a conversion of a contextual click. Every time an AdSense ad is clicked, Google will place a conversion tracking cookie on a user's computer. The conversion tracking cookie will be stored in the user’s computer for 30 days. It is used to track a conversion for Advertisers.

Google Smart pricing system will use the information it gathers to make price adjustment for an ad. When the click generated from its contextual network is less likely to turn into business for advertisers, the smart pricing system will reduce the price advertiser pays for that click.

So How Does Google Smart Pricing Affect AdSense Publisher

Tuesday, March 11, 2008

Affiliate Marketing vs. Google Adsense: Let the Battle Begin...

Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites?

Let's explore each one and then find out which online business is better option:

Google Adsense

How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

- They are perfect for people who run information sites that have no related affiliate product

- You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.


- Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

- They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.

- These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.

Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

- A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.

- With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..

- Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.

Here are the negatives of affiliate marketing:

- You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.

- Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.

So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:

1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.

2) Integrate your Adsense into the menu bars and the top of your web content.

3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.

4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.

5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits

Why are my AdSense ads not related to my topic?

This is a common question for people who are using Google AdSense, and there are a variety of reasons why you might find that it's not targeting good ads on your site. Let's talk about the major causes and I'll explain how to remedy each of them.

The most common cause is that your keyword density is too low. You might not have heard of this SEO jargon, but the logic is straightforward: if you have a blog about knife self-defense, for example, you need to actually have the phrase knife self-defense on your site at least once every 2-3 paragraphs.

All too commonly, writers find that they refer to "it" or, in your case, "self defense" or "protection" or other synonyms. A synonym is a good tool for writing, but it can be counterproductive for having search engines or ad engines accurately identify the primary topic of your article.

Another facet of this is if you have lots and lots of non-article material on your pages (promotional text, ad copy, link lists) you can confuse the ad engine about just what actually is the point of the page. This can best be addressed by adding AdSense section targeting, as explained here: AdSense Section Targeting.

A second problem you might be encountering is that there are simply too few bids on your exact keywords in the AdSense system (technically, AdWords, as that's the "advertiser" side of the AdSense coin). You can ascertain this by opening up an AdWords account and bidding on a few of the most important keywords in your space. Does a bid of $0.05 give you top placement? That means that there aren't any other advertisers!

Another way to test is to use a tool like Nichebot. When I go there and search for "knife self-defense" shows that it was only searched for 15 times in the last 12 months (in their database, at least). That's incredibly rare, and strongly suggests that you need to come up with either a broader focus for your blog (by comparison, "self defense" was sought 782,000 times) or come up with a different description of your content to be more findable.

Finally, if you do these and use these techniques and still find that your ads aren't a good match, you might email Google's AdSense support team and ask them for some suggestions. I've found them friendly, helpful and reasonably responsive, and it is in their best interest to be matching your content as closely as possible.

Hope that helps you get up and running with better ads.

Wednesday, February 20, 2008

Make money with Youtube

Google will now allow you to make money off the videos you upload to YouTube. Partners are independent video creators and media companies who are looking for online distribution and who meet YouTube’s qualifications. Becoming a partner gives you the ability to share in ad revenue from your YouTube videos.

Why Is YouTube Doing This?

The answer is, they can’t. YouTube is hiding behind the DMCA (Digital Millennium Copyright Act) to protect themselves from claims of copyright violations. In order to hide behind the act, YouTube cannot make money off the videos uploaded by its user base. If they do, copyright holders can go after YouTube for the income (plus damages) those videos made instead of just telling YouTube to remove the videos.

Now YouTube is offering this partner program to everyone who qualifies.

What Are The Requirements?

Before you can apply for the YouTube Partner Program, your must meet all the following requirements.


1)You create original videos suitable for online streaming.
2)You own the copyrights and distribution rights for all audio and video content that you upload — no exceptions.
3)You regularly upload videos that are viewed by thousands of YouTube users.
4)You live in the United States or Canada.

Friday, February 15, 2008

Get your Payment from Western Union

Now, Google Adsense offer Western Union for payment. You can withdraw funds from Western Union a day after your payment date. So you don't need wait for 2-3 weeks for the payment. Your Western Union Quick Cash payment will be made in US dollars. However, at most Western Union agents, you may be able to pick up your payment in your local currency.

This is very usefull for people who live outside USA. But until now payment by Western Union is currently available in the following countries and areas:
* China (Mainland)
* Malaysia
* Pakistan
* Romania
* Philippines
* Argentina
* Chile
* Peru
* Colombia


You can find this information here

Alternate Ads

If you familiar with Adsense, you must know about Alternate Ads. Alternate ads allow you to utilize your ad space in the event that Google is unable to serve targeted ads to your page. By default, Google shows public service ads (PSAs) if no targeted ads are available.

You can create html code and make ads like Adsense but you can decide what ads will be show. Or you can html code for image and the link as destination if people click the link. Then save the html page on dan upload into your domain server. You must put the address where you upload the html page into Adsense code.

You can find how to insert Alternate Ads when you create Adsense code for your site. There is an option call Alternate Ads on More options Menu. You can choose which one you one to choose

* Show public service ads
* Show non-Google ads from another URL
* Fill space with a solid color

If you choose Show public service ads, Google will show you public service ads (PSA) which is not give you money when people click it. If you choose option three you will ask what color you want to use. And on the website if Google is unable to serve targeted ads, Google will show the color that you choice.

So the best choice is option two or Show non-Google ads from another URL

It's doesn't metter if you have domain hosting. But how if you don't have domain hosting? How you can do that if you just have blog like me? :)

The answer is using Alternate Ads service form internet.

One of them is Default Ads. You just need to register and create html page as you want. Get the code and put the url into Google Alternate Ads.

You can also categories your ads and make it show like Adsense Format

It's simple.

Wednesday, February 6, 2008

You Will Lose A Big Portion of Your AdSense Earnings If You Don't Do This

You are working hard creating good and quality content for your Google AdSense web site. You carefully plan a good link building strategy for your Google AdSense web site. You distribute your articles through article distribution channels regularly. You submit your Google AdSense web site to web directories and you've done basic search engine optimization on all of your AdSense pages. You work extremely hard to get as much traffic as possible to your Google AdSense web site.

One day, you receive an email from a webmaster who owns a huge mailing list informing you that your site will be featured in his newsletter. You are happy that someone likes your Google AdSense web site and he will promote your web site for free. You start receiving huge amount of referral traffic from his newsletter. Instead of getting 2000 hits per day, you are getting 200,000 hits per day now. This sudden traffic surge boosts the number of clicks on your Google AdSense ads. Your Google AdSense earning is increased by a few folds.

Before you know it, you receive an email from Google saying that your account is suspended due to "invalid clicks". You didn't click on your Google AdSense ad intentionally or accidentally. Everything you did so far does not violate the Google AdSense terms and conditions. You could not figure what went wrong and why your Google AdSense account is suspended.

Sudden Jump in Google Earnings Triggers Red Flag

The sudden jump in your Google earnings has alerted the Google AdSense team and the result is the suspension of your Google AdSense account. In fact, this happened to a dozen of Internet Marketers. However they managed to get their Google AdSense account fully reinstate using the right strategy.

If your AdSense account is suspended because of the sudden jump in your Google AdSense earnings, you should stay calm and plan the right strategy before you talk to Google. You should be patient when dealing with Google. You should be polite when communicate with them and take initiative to provide them with all the documents they may need. You should not argue with them why they've suspended your account unfairly. After all, your main purpose is to get your Google AdSense Account reinstated.

Jason has written General Guideline for AdSense Reinstatement. This is a detail guideline on how to get your Google AdSense account reinstated if you have not violated Google AdSense terms and conditions. He also provides a few examples of correspondence he was using to get his account reinstated.

In conclusion, to avoid any disruption to your Google AdSense business, it may be a good idea to alert Google AdSense team about the possible surge of traffic that your Google AdSense web site may receive.

Saturday, February 2, 2008

Google Adsense Sandbox Tool

Google Adsense has been the major earning source for many webmasters but one thing Google has always been criticised is that it does not allow the webmasters to know what ads are being displayed on their forum. The problem solved to some extent with Google releasing Google Adsense Preview Tool. But this preview tool was not sufficient for webmaster as its utility was limited. Now a new tool is developed by Amit Aggarwal of Labnol that is far better than the Google Adsense Preview Tool. It has been named as Google Adsense Sandbox Tool v 1.0 which work for all browsers unlike Adsense preview tool which can be used only for IE.

Google Adsense Sandbox Tool v 1.0 give you two options for adsense preview

1. Keywords: You just type in the keywords for which you want to preview Google Adsense in the "Type URL or Keywords" box and click the submit button.

2. URL: This is one of the major tool that Adsense Sandbox has. It allows you to preview all the adsense ads coming on a website whose URL is provided by you in the "Type URL or Keywords" box.

One of the main feature that I liked about Adsense sandbox is that it allows you to view all the ads that are being displayed on your website based on the Ad format such as 728 x 90, 250 x 250 etc. So that you can know what are the ads that will be displayed on choosing a particular ads format.

The other feature of Adsense Sandbox that Google Adsense Preview Tool also have is the geotargetted adsense preview tool. You can set the country in the adsense sandbox tool you wish the result should display. You can also set it to "Auto" which I think sets the country automatically according to your IP address.

One more important thing at the last which I know you might be thinking of. Will the advertisers be charged of this. The answer is Absolutely No. The Adsense Sandbox tool works by taking a random publisher ID so you will not get any earnings from viewing these ads just as in Adsense Preview Tool.

I think this tool could be a revolutionary tool in Adsense as it allows webmasters to have a more detailed looks on the ads being served by Google on their blog. Finally, my heartiest thanks to Amit Aggarwal who provided us with such a great tool.

See Google Adsense Sandbox

Tuesday, January 29, 2008

Google AdSense Account Terminated - What Should You Do?

Once you have decided to take your marketing campaign to Google's AdSense pay per click program, you agree to a number of rules including:

- No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
- No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
- When designing your site, create one that is helpful to a user; don't design a page for search engines. Make sure you clearly define what your site is about.
- Your TITLE and ALT tags should be precise and descriptive.
- You need a site map to help users find what they are looking for if your menu doesn't.
- No hidden text.
- No redirection of your site

Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it's best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you've made and that it won't happen again.

Your competitors might have a plan that could get you banned. It's called "click bombing" and it's against Google's policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for "invalid clicks".

Finding out about this strength in Google's search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you've been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type "Re-inclusion Request" in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you'll stop advertising with them or list how long you've been a customer.

It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

Wednesday, January 23, 2008

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that

And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.

Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he’s quickly proven that AdSense is a credible advertising partner.

As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.

That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.

Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.

In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.

Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.

Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new level.

Calacanis’ million dollar blog entry can be viewed at: calacanis.weblogsinc.com

Mom discovered 16 year old son with $70,000 earned from Adsense

This interesting article addresses some of the key issues regarding Adsense. A careful reading of this material could make a big difference in how you think about Adsense.

If your Adsense facts are out-of-date, how will that affect your actions and decisions? Make certain you don't let important Adsense information slip by you.

Who Else Wants To Make Money With Adsense?

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Google Adsense - The Easiest Money To Make Online?

For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.

With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”.

With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.

For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

Sunday, January 20, 2008

How Does Google Detects Invalid Clicks - A Must Know For AdSense Publisher.

A lot of Google AdSense publishers are banned from the Google AdSense program for invalid clicks. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.

Google does not reveal any specific details about invalid clicks in order to protect their proprietary clicks fraud detection technology. Hence, you would not know who is generating these clicks on your site or where these clicks come from.

If you are not getting any details of the invalid clicks from the termination letter, it may be a good idea to learn how Google defines these clicks and ways to detect them.

Google defines invalid clicks as:

* Manual clicks intended to increase publisher's advertising
* Clicks by automated tools, robots, or other deceptive software.

-So how does Google detect these clicks and how would they know which clicks are invalid?

Google AdSense team uses three powerful tools to detect invalid clicks:

* Detection and Filtering Tool: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.


activity. They are constantly working to improve their technology.

* The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of clicks fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.


Despite the effort that Google put in to improve their clicks fraud detection technology, there are few innocent publishers whose AdSense account has been suspended or banned temporarily for different reasons. For example, a sudden spike in your AdSense earnings would probably raise the red flag in their system and cause your AdSense account to be suspended. If your AdSense account is suspended for invalid clicks which you did not commit, Google provides you a way to make your appeal:


http://www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal


A Piece of Advice

When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.

Saturday, January 12, 2008

5 Reasons Many Adsense Sites Don't Make Money

With the huge success Google’s Adsense has been reaping, there are now only a handful of sites you’ll see that doesn’t feature Adsense on their sites. Everyone is hoping that they could make huge earnings from this pay-per-click affiliate program scheme Google has launched.

While there are many success stories (they are true) of sites that have generated good income from Adsense, there are still some sites that couldn’t grasp the real way of making an earning from Adsense.

This is because many people have failed to generate the needed factors to create a successful site that compliments the features Adsense provides. Many webmasters just put up or create mediocre sites and place Adsense on their site and just sits back and waits for the cash to roll in.

If that is the mentality of a site owner, then he won't earn from Adsense. Remember, a mediocre site will also get mediocre earnings.

To finally realize the Adsense dream, a webmaster must produce a site that has the factors and characteristics needed to generate the traffic and clicks it needs to be profitable. There are many things a webmaster needs to do to achieve this and be one of the millions of sites who have successfully done so. But there are so much more things a site owner has failed to do to make their site more Adsense friendly.

Here are five reasons why many Adsense sites don’t make money.

1) There are no good keywords on the site.

Many sites have failed to do the very essence of search engine optimization, Good Keywords. The internet has many websites competing for the attention of the “netizens” and many sites contain the same or almost the same subjects, topics or niches. To date, Google is searching at over three billion sites; good keywords can get you a good lead above all the other sites.

It is essential that you research well on finding the good keywords your site can use to generate the traffic and get a high ranking on the search engines results. If many internet users are directed to your site, you get a huge opportunity to get great traffic. With traffic comes the profit.

In making money you must spend some. Invest in a good program that searches good and proper keywords for your site. These keywords that people are looking for changes and varies, a good keyword searcher is an investment that just keeps on giving.

2) The site doesn’t provide a good niche.

To get the attention of the people, you must provide a site that can perk up the interest of the people. Adsense works well if you maintain a good number of traffic, you have to keep the people’s interest on your site and have a group of people to keep coming back to your site and have them recommend it.

You must also find a niche wherein these groups of people are interested in. Find the right niche and you’ll find the right group of people that are willing to spend some money.

3) The site owner doesn’t maintain or update their site.

You can only maintain the interest of a person for a short period of time. Many websites have failed to keep up the traffic they generate for their failure to keep their site updated. Immerse yourself in your niche and try to find out what’s new and what’s hot.

You have to serve something new to the people or if not, try to keep abreast with the developments of your niche or maybe add some sub-niches on your site that still pertains to your niche to get new traffic and keep the attention of your clients in your site.

4) Some website owners don’t provide the full attention to their Adsense sites.

Many people just see their sites as a way to earn some extra money. You have to treat Adsense sites as a full size business to make it big. With the heavy competition you have, a good webmaster should treat their site as if it is their main source of income but still maintain a good schedule of their time.

5) Many webmasters have failed to devout time and research to their Adsense site.

Many elements are needed to build a successful Adsense site. Good keywords and the right niches can roll in the dough, but this takes time and effort. It is imperative to devout a certain amount of time in looking for ways to develop your Adsense site.

The internet is abound of sites that could help your own site. A little time, money and hard work can spell the huge difference between a successful Adsense site and a mediocre one.

Ask Google Adsense If You Have Some Problem

You want put Adsense on your site but you afriad if your site againts TOS, You see something strange on your Adsense, or you're wondering about something. So would should I do? You can ask people on Adsense forum about your problem and wait the answer if people know the answer. If not so you will not get the answer.

The best solution is ask Google about your problem. There are two email addresses to use, depending on the type of question:

If you have techical questions or concerns: adsense-tech@google.com
If you have general question or something about your account: adsense-support@google.com.

They'll respond for your problem within a working day. So don't be afraid to ask Google if you have problem with Adsense

Google Adsense and How You Can Earn More From Adsense Ads

Any web site owner or webmaster who is trying to earn a profit from their sites are likely familiar with Google Adsense.

Google Adsense is a great and easy way to make money from your site if it is done right. Adsense will allow any person with a blog or an informative site to earn money, simply by placing a little code on their site pages. Rather than trying to figure out exactly what ads to put on their web pages, Adsense gives web site owners the ability to concentrate on their sites content.

Many webmasters are able to make a living from Adsense, however, there are also quite a few who spend all their time just trying to figure out the "magic trick" used to earn from Google Adsense. Earning a living from Google Adsense ads, can seem difficult, but it's not impossible.

If Google Adsense is going to be your only source of income, you will want to do more than just taking some Adsense code and placing it on your site. That is just not enough; you will need to do some experimenting, with placements, formats and choice of keywords.

You really should take care to build your page around a specific topic or keyword that is relevant to your site concept. This will ensure that any Adsense ads which are placed on this page are appropriate and useful to any visitors who want to know more about the topic and they will more than likely end up clicking on the Adsense ad.

You will want to take care where you place your ads. It has been proven that visitors often first look to the top left of a website when they arrive. Because this is were your visitors attention is likely to first, it is going to be one place where you might want to consider placing some ads. You can read the Google help on the Adsense website to learn more about the best locations for placing your adverts.

Another consideration when placing your ads, is to put them on high traffic pages. You can identify the pages visited most on your site by taking a look at your logs or your Google account, where you will get the page-by-page details of your visitors.

Although the skyscraper and banner ads may look good on your site, you may want to avoid using them. Often times, banners are ignored. For example, have you clicked on any banners of sites that you have visited lately?

You will want to blend your Adsense ads into your web page by using the Adsense formats. Google supplies a variety of palettes allowing you to change font colors, borders and backgrounds. There really isn't much point in putting an ad on a page if it doesn't blend with your site.

A very important resource that many webmasters ignore is the Adsense preview tool. This tool will allow you to preview the ads that will go on each of your pages and gives you sample ads and formats. Here is where the destination of your ads can be checked, as well as, geo targeted locations.

Remain focused on what it is that you want to achieve. However busy you may be, you must take some time and experiment with your Adsense ads so that CTR can improve. No matter what the experts say, just follow the basics, that's the real magic to making more from Gooogle Adsense.

Monday, January 7, 2008

Banned From Adsense? It's Your Own Darn Fault

Here are five reasons why you've probably been banned from using Adsense, if you don't already know:




1) You are clicking on the ads. If you are clicking on your own ads, you should have rotten tomatoes thrown at you. Look, if Google has a technology that can pick up ambient noise, they sure as sugar can tell that there are multiple clicks from the same IP address. They don't have enormous data centers to impress their stockholders. They have enormous data centers to collect loads of granular data about everything related to the click - who, when, where and probably more.

2) You are asking someone else to click on the ads. I'm sure you're very popular, but so is Google. If you're silly enough to ask random people to click on the ads, you will be found out. I mean, I wouldn't report you but I know people who would. And they make loads of money and don't want you mucking it up just to earn a few dollars a day.

3) You are in a network whose sole purpose is to click on ads. Yes, newbie advertiser, there are networks of scammer/spammers that work together to click on each other's ads at the thousands of domains under their control. But fear not, this publisher activity does not go unnoticed. It's true that it takes a little longer for Google and other networks to piece together the puzzle, but if advertisers voice their complaints about a specific source of traffic in a timely manner, action will be swift and fierce across the board.

4) You are using an automated click fraud software. This goes back to traffic quality. You may very well have a very savvy media bot that can mask all sorts of things and rack up the clicks. If you do, send me an email - kidding. Google, I'm totally kidding. The thing about click fraud software (just like click fraud networks) is that it's simply a matter of time before they get caught. Sure, advertisers are going to pay more for clicks on average, but it's no different than the amount you pay as a result of shoplifting at a retail store. The cost is built in. Plus, if you don't like the traffic you are receiving, leave or lower your bids.

5) You are presenting the ads in a way that misleads users. Some usability maven at some point in the last 18 months suggested that publishers should place images around the Adsense that is displayed on a site. The result is that it generates a higher click-through as you're calling more attention to it. Some take this to an extreme, the result of which misleads users into clicking on an ad that they really think is part of the content of a website. Google doesn't really care for this - it's against their terms and conditions if you read closely - and it can get you banned if you take it to the extreme. It's true, complaints usually fall on deaf ears once you've been broken up with. But it's probably because you think you're smarter than the thousands of brilliant, wealthy programmers and can circumvent their hyper-advanced click fraud technology with a click-bot you purchased from some third-world programmer. Of course, none of the advertiser complaints about the poor-quality traffic your network delivers had anything to do with you being banned, dumped and kicked to the curb. The reason that Adsense is one of the most successful revenue generating programs on the Web is because it works - and not just for other big media properties and networks. It works for anyone that wants to monetize on user clicks at their own Web properties - as long as you follow the rules. If you don't, count on being banned.

Plentyoffish: 1-Man Company May Be Worth $1Billion

PlentyOfFish, a leading online dating site that is run by a single person and is raking in money. Markus Frind is the singular force behind PlentyOfFish. At the time of our last review, June 2006, PlentyOfFish was earning $10,000 per day from Google Adsense (around $3.5 M per annum).

I caught up with Markus today via email and asked how the business is doing now. He didn't want to get specific about earnings, but he said that POF will earn $10 Million + next year (which puts it at around $30k per day). So just in earnings, POF has grown rapidly over the past year or so. As well as Adsense, income now comes from banner ads and affiliate marketing. A May Wall St Journal article has a good general profile of Markus and his company.

There is one former fact about PlentyOfFish that has just become a myth - Markus hired his first employee a few weeks ago! This person is doing customer service, a task previously done by Markus and his girlfriend. So technically POF is a two-person company now, but that doesn't make quite as good a headline ;-)

In terms of traffic, currently POF gets 1.2 billion page views/month, and 500,000 average unique logins per day. The peak season is January, when it will grow 30% according to Markus. I asked what is the total number of users that POF has currently, but Markus replied that total users means nothing in the dating industry. He said that True.com and others claim 20 million users, yet fewer than 100,000 people a day actually login and use those services. According to Hitwise stats, POF is second in the US online dating market and 1st in Canada and UK.

Comparison with Facebook

What really pricked up my ears was when Markus started to talk about click-through rates and how that compared POF with Facebook. As you'll recall, Facebook supposedly has a valuation of $15 Billion currently, thanks to Microsoft's $240 investment last week. Many people are skeptical of the Facebook valuation though, because Facebook and social networks are known to be poor at generating money from ads.

Markus told me that per page view, Plentyoffish has 5-10 times the click through rate of Facebook. So by his calculations, POF's 1.2 Billion page views per month is the same as 5-10 Billion Facebook page views per month. Facebook "only" generates 40 billion page views a month and yet it has a $15 Billion valuation. But the crux of Markus' argument is that despite having about 33 times the monthly traffic of POF, Facebook's poor click-through ads should bring the valuation models closer. Markus said that "over 40% of Facebook's pageviews are image related, ads in bad positions and users just generally looking to waste time." He said that "there are only a handful of sections on the site [Facebook] that will generate good click thru rates for advertisers."

So getting down to nitty gritty metrics, Markus concluded that "Facebook is only able to generate 10 to 15 times as many clicks on ads as my site and it's valued at 15 billion. Needless to say I'm watching ad supported business model valuations very closely." What's more, some of his direct competitors - e.g. Eharmony and match.com - are apparently valued in the billions.

While Markus didn't put a figure on what PlentyOfFish is probably worth, it's clear he is thinking in Billions and not Millions. It's very hard to quantify this, but at the very least POF would be worth in the 9 figures due to its annual revenues of $10M. Not bad for a one-man company (plus a new Customer Service Rep!).

Sunday, January 6, 2008

Precautions before testing Google AdSense on your website

If you are testing your new website layout, you might be reloading your website pages again-n-again. And if these pages contain Google Ads, each time your reload your page, you make a request to Google Ads Server for a new set of ads.

Certainly Google is unaware that you are testing your website and it might even penalize your account for "click-fraud" since the IP requesting ads remains same. And if in the worst-case scenario, you might accidently click on your own ads. And these extra "ad impressions" will also chance your CTR data.

One simple way to avoid this serious problem is to remove the Adsense code altogether from your page before testing. But this may not be the best solution as your Google Ads are an important part of your layout. So here are a few simple but effective workarounds:

1. Instead of using Adsense code, add a static graphic (jpg image) with the same dimesions as your adsense code. (Google itself provides static images of various ad formats.)

2. Modify the value of google_ad_client to something like "pub-googleIamTesting"

3. Add another line to Google Adsense code google_adtest = "on"; Don't forget the semicolon.

4. Though there is no official comment, it is safer to remove the google_ad_channel variable.

Or contact Google Adsense Team with your query. Google folks are very quick to respond.

Google AdSense policies require that websites displaying Google ads be active and not under construction. When your site is complete and active, you may add the AdSense
ad code.